Market Analysis for New Businesses

An extensive review of all key areas relevant to your prospective facility. After our review is complete, we provide you with a comprehensive business intelligence report about your geographic location, competition, business prospects and growth potential. Your customized report will include information on:

  • Site and Area Evaluation
  • Market analysis
  • Demographics, including social-cultural trends
  • Population growth
  • Age distribution
  • Reviews of Existing Facilities
  • Analysis of Competition

Analysis of Revenue Enhancement Potential of a Miniature Golf Course (key market indicators, attendance projections, target markets, Phoenix Marketing International Research) Exclusive to Sheryl Golf clients

Operational Optimization

All-inclusive recommendations on every aspect of pre-opening activities, including:

Start-up Operations

  • Policies
  • Procedures
  • Systems
  • Checklists
  • Pricing and packaging for maximum profitability
  • Handbooks
  • Safety program
  • Hiring package
  • Food and beverage
  • Menu
  • Pricing
  • Vendors
  • Operations
  • Food safety
  • Forms and Templates
  • Opening to closing checklist
  • Operations to guest satisfaction surveys
  • Drawer balance sheets to facility maintenance forms
  • Attention to the details
  • Uniforms
  • Dress code
  • Signage

Daily Operations

  • Operational systems
  • Cash controls
  • Phone scripts for party or group calls
  • Booking procedures

Facility Design

Analyze and recommend the optimal design for your facility, including:

  • Work with architects and local contractors to assist with layout and design recommendations
  • Provide industry expertise for creative use of space to maximize potential profitability.

Birthday Party Turnkey Packages

  • Promotions: Recommendations for flyers, signage, banners
  • Administration: reservation forms, evaluation forms, checklists
  • Implementation Basics: Schedule of activities and events
  • Preferred vendors for supplies (goody bags, balloons ,table covers)
    Staff training basics
  • Bonus: Great ideas on how to exceed guests’ expectations

Plus we can create the custom “draft” of your marketing materials, including:

  • Tri-fold party brochure or party flyer
  • Reservation form
  • Postcard Invitation/evite
  • Thank You postcard
  • Envelope
  • Referral certificate
  • Letter to the parent (day of the event)
  • Evaluation form
  • Thank You card for the staff to send

Marketing and Advertising Planning

Comprehensive recommendations on setting up and implementing a year-round marketing and advertising plan that will give you the best results for your investment. Areas of expertise include:


  • Marketing Plan Start-up — Creating your MAP3 (Marketing Advertising Programs Promotions, Publicity)
  • Branding – Image Campaign
  • Hosting a Media Day
  • Traditional Advertising (Outbound) Print – Radio – TV
  • Digital Marketing [Social Media Strategy, Website (set-up additional)]
  • Social Media Platforms
  • Collateral Materials
  • Facility brochure
  • Press kit
  • Rate and service information
  • Thank You cards
  • Bounce back cards
  • Birthday party flyers
  • Postcards
  • Tournament – Scorecard
  • Rack card
  • Comment cards
  • Group Sales Materials
  • Flyers
  • Rate and service information
  • Reservation form
  • Sample confirmation letter
  • Group outing email promotion
  • Tournament or league information
  • Postcards

Attraction Mix/Adding Profit Centers/Selecting New Attractions

Comprehensive analysis and advice regarding choosing attractions that will:

  • Complement your location
  • Attract new guests
  • Enhance revenue

Special Event Planning

Start to finish planning for every aspect of special events and programs that will enhance profitability. Examples of events we’ve handled for clients include:

  • Anniversary Celebrations
  • Festivals
  • Holiday/Seasonal Celebrations
  • Character Breakfast
  • Fundraisers/Charity Events
  • Expositions
  • VIP Open Houses
  • Tournaments
  • Members Only Events

Grandest Grand Openings

You never get a second chance to host your first grand opening. Sheryl Golf has helped hundreds of properties go BIG, creating exciting, memorable grand opening celebrations.

Whether you need complete, turnkey packages or help with a few important details, Sheryl Golf has it covered. Click here to learn more about the full range of services we offer: